Open. Extinguish. Store. Empty. Reuse.
Trashpocket gives smokers a simple place to keep cigarette butts until they can be disposed of properly.
Put your message on Trashpocket.
Customise Trashpocket with your logo, campaign identity or environmental message for retail distribution, events and litter-prevention campaigns.
Tove Ingvill Hennie Israelsson, Tobacconist.
“If we want smokers to change a habit, we need to put the solution in their hands, right where the cigarettes are sold.”
Christine Sayo, Founder of Let's Do it Kenya.
“Trashpocket makes our environmental message tangible. We can explain the problem of plastic cigarette filters and then give people a practical tool they can use immediately.”
Prof. Pankaj Choudhary, Founder Lets Do it India.
"As the campaign spreads across more Indian cities, Let’s Do It India is also working to partner with corporate offices, municipal bodies, and transport hubs to institutionalize the use of Trashpockets in everyday life - especially in universities, bus terminals, and marketplaces."
Trashpocket started with a simple question:
Since then, we've worked with smokers, retailers, environmental organisations and communities across several continents - learning what makes a pocket ashtray actually get used.
One lesson became clear:
So we asked a new question:
PackBack attaches directly to the cigarette pack - easier to carry, harder to forget and available exactly when it's needed.
PackBack is now being developed for selected pilots and future large-scale campaign distribution.
Reusable pocket ashtrays ready for distribution, customization and real-world use.
From awareness and distribution to engagement and measurable action.
Experience from cigarette litter prevention, smoker behavior and campaigns across different markets.
From Trashpocket Original to PackBack - designed to make responsible disposal easier where it matters most.