Portable Ashtray Solution
Introducing Trashpocket, your reusable pocket ashtray for responsible disposal.
Keep it Don't Drop it!
Trashpocket equips smokers with a tool to responsibly handle cigarette butts, helping to safeguard our streets and natural environments.
What's Trashpocket?
Trashpocket is a compact, reusable pocket ashtray that gives smokers a practical way to keep cigarette butts off the ground when no suitable ashtray or waste bin is nearby.
Simply open it to collect ash, extinguish the cigarette butt against the aluminum-lined interior, snap it closed and carry the butt until it can be disposed of responsibly. Then empty your Trashpocket and use it again.
Lightweight, easy to carry and simple to distribute, Trashpocket can be used by individuals or as part of community cleanups, environmental education and large-scale litter-prevention campaigns. By putting a practical solution directly into smokers’ hands, Trashpocket helps turn awareness into action.
KEEP IT. DON’T DROP IT!
RE-ASH • RE-TRASH • RE-USE • RE-CYCLE
Trashpocket Campaign
Explore our innovative services designed to combat litter from cigarette butts.
Environmental Campaign Support
Join our initiatives to reduce cigarette litter on a global scale.
Educational Outreach Programs
Raising awareness about the impact of littering among communities and businesses.
Product Innovation Development
Creating new solutions like PackBack for easier, sustainable smoking choices.
Why Partnership With Trashpocket?
Trashpocket helps municipalities, counties, tobacco producers, retailers and environmental organizations turn litter-prevention goals into practical action. By combining education with direct product distribution, a Trashpocket Campaign puts a simple solution into smokers’ hands - where behavior can actually change.
Practical Environmental Action
Help keep cigarette butts off streets, parks and waterways by giving smokers a practical alternative when no public ashtray or waste bin is nearby.
Simple and Scalable
Trashpocket is lightweight, reusable and easy to distribute through retail counters, community cleanups, public events and environmental programs - from small local pilots to larger campaigns.
Education and Behaviour Change
Combine product distribution with clear education about plastic cigarette filters, microplastics and responsible disposal. Trashpocket helps turn awareness into everyday action.
Experience and Partnership
Build on nearly a decade of international experience in cigarette-butt litter prevention, environmental education and community engagement - from Sweden to India, Kenya and the United States.
Trashpocket in Action
At the point of need
Tobacconist, Sweden.
“The display fits naturally on the counter, and the purpose is immediately clear. It gives us a practical way to encourage responsible disposal at the point of purchase.”
Education that drives action
Christine Sayo, Founder of Let's Do it Kenya.
“Trashpocket makes our environmental message tangible. We can explain the problem of plastic cigarette filters and then give people a practical tool they can use immediately.”
From global action to global conversation
Kersti Kaljulaid, Former President of Estonia.
“What makes Trashpocket valuable is the combination of education, direct distribution and reuse. It turns a widespread environmental problem into one simple, practical action.”
Waste Wise Cities - Together we can become waste wise
Prof. Pankaj Choudhary, Founder Lets Do it India.
"As the campaign spreads across more Indian cities, Let’s Do It India is also working to partner with corporate offices, municipal bodies, and transport hubs to institutionalize the use of Trash Pockets in everyday life - especially in schools, bus terminals, and marketplaces."
Trashpocket PackBack
PackBack is the next step in the Trashpocket journey. Instead of being carried separately, it is designed to attach directly to the back of a cigarette pack—without preventing the pack from opening normally.
By keeping the pocket ashtray together with the cigarettes, PackBack aims to make it easier to carry, harder to forget and ready when it is needed.
PackBack is currently in prototype development for selected pilot programs and future campaign distribution. It is being designed for collaboration with producers, retailers, municipalities and environmental organizations—including initiatives connected to producer responsibility and EPR.