Pocket. Don't Drop it.

A simple solution to one of the world's most littered plastic items - put directly into the hands of smokers.

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The Problem

4.5 TRILLION cigarette butts are discarded into the environment every year.

Most cigarette filters are made from cellulose acetate - PLASTIC!

ONE SMALL BUTT.

ONE GLOBAL PROBLEM.

Cigarette butts don't disappear when they hit the ground. They become litter, plastic pollution and a responsibility for communities around the world.

Trashpocket was created for the moment before that happens.

Trashpocket Original

Pocket-sized. Reusable. Ready when no bin or ashtray is.

Open. Extinguish. Store. Empty. Reuse.

Trashpocket gives smokers a simple place to keep cigarette butts until they can be disposed of properly.

TRASHPOCKET CUSTOM

Put your message on Trashpocket.

Customise Trashpocket with your logo, campaign identity or environmental message for retail distribution, events and litter-prevention campaigns.

Trashpocket Campaigns

From awareness to action.

We don't believe awareness alone stops cigarette litter.

A Trashpocket Campaign brings together a practical product, local partnerships and a clear campaign concept - turning awareness into action.

Trashpocket provides the product, concept and guidance, while local partners bring the community knowledge, networks and reach needed to make it work.

EDUCATE

Build awareness around cigarette butt litter, plastic filters and responsible disposal.

DISTRIBUTE

Put the practical solution directly into smokers' hands - through retailers, events, campaigns and local partners.

USE

Make responsible disposal easier when no bin or ashtray is available.

MEASURE

Use cleanups, observations and before-and-after measurements to evaluate impact.

Trashpocket in Action

From retail counters and community cleanups to environmental campaigns, Trashpocket puts the solution where behaviour can actually change - in the smoker's hand.

Sweden

Tove Ingvill Hennie Israelsson, Tobacconist.

“If we want smokers to change a habit, we need to put the solution in their hands, right where the cigarettes are sold.”

Kenya

Christine Sayo, Founder of Let's Do it Kenya.

“Trashpocket makes our environmental message tangible. We can explain the problem of plastic cigarette filters and then give people a practical tool they can use immediately.”

India

Prof. Pankaj Choudhary, Founder Let's Do it India.

"As the campaign spreads across more Indian cities, Let’s Do It India is also working to partner with corporate offices, municipal bodies, and transport hubs to institutionalize the use of Trashpockets in everyday life."

From Trashpocket to PackBack...

Nearly a decade of listening, learning and improving.

Trashpocket started with a simple question: What do smokers actually need to keep cigarette butts off the ground?

Since then, we've worked with smokers, retailers, environmental organisations and communities across several continents - learning what makes a pocket ashtray actually get used.

One lesson became clear:

A pocket ashtray only works when you have it with you.

So we asked a new question:

What if the ashtray stayed with the cigarettes?

MEET PACKBACK.

The pocket ashtray that stays with the pack.

PackBack attaches directly at the back of a cigarette pack - easier to carry, harder to forget and available exactly when it's needed.

ON THE PACK. OFF THE STREET.

PackBack is now being developed for selected pilots and future large-scale campaign distribution.

Our Partnership Model

Different strengths. One shared goal:
Less cigarette litter. Cleaner communities.

Campaigns are built together.

Trashpocket provides the product, concept and know-how; local partners provide community reach and engagement; and implementation is supported through appropriate external funding, including EPR, producer responsibility programs and grants.

FROM SHARED RESPONSIBILITY TO LOCAL ACTION.

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Let's Talk Trashpocket

Tell us what you're interested in - products, campaigns, partnerships or PackBack. We'll get back to you.

435 Whittington avenue 71901 Arkansas

+1 (479) 970-7238

info@trash-pocket.com